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Dutch Supermarket Introduces Plastic-Free Aisle

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A supermarket in the Netherlands wants to make it easier on the planet and easier for its customers to avoid adding to the mountains of plastic waste generated every day. On Wednesday, the supermarket, Ekoplaza, an upmarket chain, introduced what it billed as the world’s first plastic-free aisle in a store in Amsterdam. There, shoppers found groceries, snacks and other sundries — but not an ounce of plastic. The items are packaged in compostable materials or in glass, metal or cardboard. Sian Sutherland, co-founder of A Plastic Planet, an advocacy group that has pushed the concept, said the initiative was “a landmark moment for the global fight against plastic pollution.” The plastic-free aisle contains about 700 items, including meats, sauces, cereals, yogurt and chocolate. “It’s not just a marketing trick, it’s something we worked on for years,” Erik Does, the chief executive of Ekoplaza, said in an interview.

Read more: https://www.nytimes.com/2018/02/28/business/netherlands-plastic-supermarket.html?rref=collection%2Fsectioncollection%2Fclimate

Posted by on Mar 6 2018. Filed under News Worldwide, No Plastic. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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