Colgate’s New Bamboo Toothbrush Is A Sign That Tides Are Changing
Colgate has just unveiled their first ever eco-friendly toothbrush, made from 100% biodegradable and sustainably grown bamboo. The company launched the product as a part of its mission to reduce overall plastic waste and improve its social impact. The move is reflective of a broad shift in the climate where companies across the board, including major brands, are stepping up their effortsto improve their ethical and environmental practices in order to retain consumers who are now displaying a clear appetite for purpose-driven businesses.