Plastic packaging with an expiration date?
A new sticker program is making Brits rethink their shopping habits. Some city supermarkets in the UK have started adding a new sticker to the packaging of some of their most popular products. The sticker lists the expiration date of the plastic wrapping used for the product, and more often than not its lifespan is centuries longer than that of its consumer. The Plastic Expiry Date initiative is the brain child of Gagandeep Jhuti and Joe Foale-Groves, two advertising creatives who want to highlight the impact of single-use plastic on the planet.